Staying Competitive in 2025: How Small Operators Can Outmaneuver Self-Storage REITs

REITs dominate storage with tech, pricing, and scale. To stay competitive, the smaller operators must adapt fast through automation, service, and local edge.

Is Big Tech For Your Self-Storage?

High-tech or high-touch? At Storage Authority, it’s all about finding the perfect balance to boost efficiency and deliver five-star customer service.

5 Tips for Marketing Self Storage to College Students

College students make up 5% of self-storage renters nationwide—and even more in college towns. Here’s how to market your facility to capture student demand.

A New Look, A Better Experience for Self-Storage Professionals

Data just got easier! The new Radius+ UI refresh makes navigating, comparing markets, and analyzing self-storage data faster and more intuitive. Check it out!

5 Reasons to Offer Contractor Units at Your Self-Storage Facility

Contractors make great long-term tenants! See how catering to them can boost occupancy, increase revenue, and maximize your facility’s potential. Learn more!

Making Sense of Parcel Data: A Newcomer’s Guide to Smarter Self-Storage Decisions

New to self-storage? Parcel Data on Radius+ helps you analyze properties, zoning, and competition—making smarter investments easier than ever. Check it out!

Navigating the Modern Marketing Landscape in 2025

Marketing in 2025 is evolving fast—local SEO, AI search, and first-party data are key. Stay ahead with these strategies for visibility and engagement.

4 Ways to Better Communicate With Younger Tenants

Gen Z and Millennials are reshaping the self-storage industry. From modern websites to contactless rentals, here’s how to meet their tech-savvy expectations.

How to Talk to Customers About the Competition

Master the art of customer service in self-storage. Learn how to highlight your value, avoid badmouthing competitors, and build trust to win customers.

The Power of Reviews in Self-Storage: Why They Matter and How to Leverage Them

Online reviews are your self-storage facilitys silent sales team. Build trust, boost SEO & outshine competitors by leveraging reviews to drive growth & loyalty.

Your Essential Guide to Breaking into the Self Storage Industry

Breaking into self-storage? Balance data with industry insight, focus on location needs, and embrace tech for smooth operations and customer satisfaction.

The Rising Influence of Gen X and Millennials in Self-Storage

Gen Z and Millennials demand convenience & tech-driven solutions in self-storage. Embracing automation will help the industry meet their needs and boost growth.

So, You Want to Invest in Self-Storage? Here’s Your First Step

Before diving into self-storage investment, research the market like a pro. Know local demand, competition, and operations to set yourself up for success.

Self Storage Social Media Marketing

Social media is not a major driver for self-storage customers, but it can enhance local presence. Focus on building community connections and reputation first.

Ilyssa's Insights: Your Guide to Navigating the Self-Storage Industry

New to self-storage or seeking fresh insights? Follow Ilyssa's Insights for expert tips, trends, and strategies to help you thrive in this growing industry!

Classic Cars, Wine and self-Storage!!!

Discover how self-storage caters to collectors of classic cars and fine wines, with specialized units offering climate control, security, and unique amenities.

How Self-Storage Tradeshows Can Transform Your Business

Discover 8 key benefits of self-storage tradeshows, from networking to innovation. Don't miss out on industry insights and team-building opportunities!

Get More Storage Rentals by Understanding Website Metrics

Do you understand all the online marketing numbers about your website? Learn how to see them, what they mean, and how they relate to your business.

The Technological Lag in the Self-Storage Industry: Myths and Misconceptions

Self-storage lags in tech adoption due to outdated tenant assumptions. Embracing mobile apps, IoT, and enhanced security can modernize and boost the industry.

Are You an Advocate for the Customer? Let's Discuss Teaser Rates!

Explore the importance of being a customer advocate in the self-storage industry. Learn the impact of teaser rates, and learn how to build your customer trust.

Apple Maps and Self Storage

Learn how Apple Maps and Apple Business Connect can boost your self storage business. Set up your profile easily and reach potential customers with this guide!

Unlocking Savings: The Cost Benefits of Switching to Smart Locks for Self-Storage Facilities

Transform self-storage with smart locks. Save on maintenance, eliminate key issues, streamline audits, and enhance security with NFC technology.

Why Hundreds of Google Reviews Aren’t Enough

You worked hard to get tons of reviews, but what if it is not enough? See how to make sure you have not wasted your efforts.

7 Updates You Must Make to Your Outdated Storage Facility

Enhance your facility's competitiveness with key maintenance tips. From landscaping to management software, discover strategies for attracting more customers.

Beginner's Guide to Self Storage Investing

Thinking about investing in self storage? We get lots of questions from people looking to invest in the industry - find the answers here!

Mobile-Friendly Self Storage Websites

Discover why mobile-friendly websites are crucial for self storage businesses. Learn about responsive design & optimizing elements for seamless user experience.

17 Ways to Perform a Self Storage Operational Audit

Performing an operational audit on your self storage facility can show you all the areas you need to improve or keep a closer eye on.

SEO: How to Choose Self Storage Keywords [2024]

How do know what your target customer is searching in Google? When they’re looking for you, what do they type?

Storage rent collections: Make it easier on you and the customer

Collecting rent seems like a reasonable and simple task, but is it? There are various ways to make collecting rent easier for you and the customer.

4 Pieces of Marketing Advice Independent Operators Should Ignore

Self storage is a massive community with a lot of well-intentioned marketing advice - but make sure that you're doing what's right for your facility!

A Digital Revolution: The Biggest Impacts of Technology

Self-storage has witnessed a transformative wave of technological innovations in recent years. However, 2023 brought about one of the most significant leaps.

Back to Basics - Self Storage Marketing Fundamentals

Competing in storage? Optimize your facility's appeal with photography, a solid Google Business Profile, and a user-friendly website. First impressions matter!

The Curse of 100% Occupancy: How to balance occupancy and rates to maximize revenue

Discover why vacancy is good in self-storage. Explore pricing theory, strategy, and maximizing revenue through dynamic pricing.

Indoor Boat and RV Storage: Pros and Cons

When it comes to the pros and cons of indoor vs. outdoor storage, there are many factors to take into account.

Boosting Your SEO with Google Reviews

Are you sitting in your storage facility waiting and hoping for good reviews to show up on your Google Business Profile? Or are you going out and getting them?

The Future of Locking in Self-Storage: OneLock by Keep It Simple Storage

Unlock the Self-Storage Revolution: NFC Locks for Convenient Access, Enhanced Security, and Remote Management. Learn More!

Pros and Cons of Single-Story vs. Multi-Story Self-Storage Development

When embarking on the journey of self-storage facility development, one of the key decisions you'll face is whether to build a single-story or a multi-story.

Owning a Self Storage Facility in the Most Densely Populated Cities

Learn everything you need to know about building, operating or owning a self storage facility successfully in America's most densely populated cities!

Self Storage Space Rental Vs. Donate Items | A Guide to Decide

Learn why customers store treasures, and how to offer an alternative to donation as a self storage facility owner or operator and self storage thought leader.

Self Storage & Parking | Making the Most of Your Storage Facility Space

Learn how to look at the parking industry for inspiration on how to diversify, upgrade and make more money with your self storage business or facility.

Evolution of the Self-Storage Manager

As we continue to see the emergence of new technology, it’s undeniable that there has been an incredible shift in the role of the self-storage manager.

Military Storage Units | The U.S. Military and Self Storage Industry

Learn about military storage and the unique needs and requirements of members of the U.S. Military, the nation's most reliable self storage facility customers.

10 Practical Tips to Help Train your Self-Storage Staff in Handling Customer Complaints

The important factor for any customer complaint is how the complaint is dealt with.

How to Harness the Local Community for your Self-Storage Facility

A key aspect for your self-storage facility to thrive is by building strong connections within your local community.

10 Ways Owners Automate Storage Facility Maintenance to Make Money

Learn how using technology to automate your self storage facility maintenance tasks can help you stay on top of upkeep and earn more money in the process!

10 Benefits of Adding Green Space to your Self Storage Facility

Learn how adding Green Space to your self storage facility can promote the health and well-being of your family, customers, employees and community.

The Importance of Maintaining Your Storage Facility, Even in a Challenging Economy

Investing in maintenance for your self storage facility is crucial for preserving property value, preventing costly repairs, and enhancing tenant satisfaction.

Secure Self Storage | 10 Ways to Make your Storage Facility Secure

Learn how to ensure a safe & secure self storage facility for the benefit of your staff & customers alike, & how to handle any safety issues that may arise.

8 Things You Need for Excellent Self Storage Management

Learn 8 fast and easy self storage management solutions and practices, proven to save time and money for self storage managers, operators and owners.

5 Tips to Implement Eco-Friendly Practices in Your Self-Storage Facility

Here are five practical tips to help you create a greener and more sustainable self-storage operation.

10 Benefits of Using Self Storage Property Management Software

Learn the top 10 benefits of using self storage property management software, and how it’s a game change for the self storage owner or manager with the drive to expand.

Idea CrowdSourcing 2023 | The Self Storage Industry

Learn how crowdsourcing ideas, experiences, and technology is vital to independent self storage facility owners, operators, and investors.

Self Storage Unit Mix | Planning for Storage Unit Sizes | A Guide

Learn how to determine Self Storage Unit Size & Unit Mix using local area demographics & data - discover why this legwork is critical to your business success.

Best Customer Experience: Online and In-person

First impressions are everything, especially when choosing self-storage. Within our industry there are two opportunities to put your best foot forward.

Self Storage Facility Site Selection | Choosing the Best Storage Location

In the self storage industry, location is vital to your eventual success. We all know this.

Moving and Storage | Using Technology to Streamline Move-In and Out

Learn how deploying automated self storage moving and self storage technology can help facility owners, operators & customers move-in and move-out effortlessly.

How Much is a Storage Unit in 2023? A Dynamic Pricing Guide for Self Storage

Learn how much a storage unit is in 2023 and how to set up, deploy and explain dynamic pricing to your customers at your self storage facility.

5 Tips to Improve the Move-In Experience for Self-Storage Customers

Learn how to improve the move in process for your self-storage customers with these 5 tips.

Storage Units in NYC: The Past, Present & Future of Self Storage in NYC

Use Self Storage in NYC to look into the future of the self storage industry nation-wide. Restrictions are coming for your self storage facility - be prepared!

5 Customer Retention Strategies for Your Self-Storage Business

Learn how to retain self-storage customers with personalized service, loyalty rewards, and responsive feedback.

Storage Unit Locks & Locking-Down Mental & Physical Security

Learn how customers make decisions about the security of their storage unit and how smart storage unit locks can make all the difference to customer confidence.

Remote Management on Your Terms

Discover how remote management is transforming the self-storage industry with smart cameras, software, kiosks, and automated access control.

5 Tips to Improve Customer Service at Your [Self-Storage Facility](https://www.radiusplus.com/keyword/self-storage-facility)

Learn five affordable ways to improve customer service at your self-storage facility and increase customer retention.

7 Tips on Marketing to the Four D's of Self-storage

Discover how to market self-storage to customers facing the Four D’s—downsizing, death, divorce, and dislocation—using empathy, strategy, and targeted outreach.

Top 5 Ways to Increase the Value of Your Self-Storage Facility

There is no better time to start exploring how to upgrade your self-storage business than now.

Top 5 Things to Consider in Self-Storage Construction

There are many considerations when deciding to invest in constructing a self-storage facility.

Choice Paralysis: How to Know Which Vendor is Right for You

Self-storage operators face 'choice paralysis' with tech solutions. Which innovations truly solve industry pain points, and how do you choose the right ones?

Self-Storage Marketing Strategies

A review of self-storage marketing stratgies that you can implement at your facility.

Self-Storage Security: 5 Ways to Keep Your Facility Safe

Gone are the days when a chain and a padlock were all it took to keep self-storage criminals at bay.

What a Lender Needs from You for Self-Storage Financing

Lenders expect specific documentation when evaluating a loan request for a small business acquisition.

Self-Storage Marketing Strategies: Discount Marketing

Providing special offers and focusing on discount marketing can benefit all different factors of your self-storage business.

Self-Storage Technology Trends

With the latest tech advancements, it is no surprise that tech is changing how we store and access our valuables.

Self-Storage Marketing Strategies: Referral Marketing

Utilize your customers right, and referral marketing could be the formula for success.

5 Simple Ways to Increase Self-Storage Revenue

As a self-storage owner, you can take multiple avenues to maximize your income, from marketing to expansion.

Self-Storage Marketing Strategies: Email Marketing

The possibilities with email marketing are endless, however getting to that stage and building an email list can be tricky...

Self-Storage Marketing Strategies: Content Marketing

Content marketing can be the key in your self-storage marketing startegy to gaining new customers and retaining existing ones.

Self-Storage Marketing Strategies: Creating A Strong Online Presence - Part 2

Build a stronger self-storage presence: optimize online listings, earn reviews, ensure mobile-friendly, and track analytics to boost visibility and more growth.

Self-Storage Marketing Strategies: Creating A Strong Online Presence - Part 1

Boost your self-storage business with a strong online presence. Learn key strategies for websites, SEO, social media, & online listings to attract tenants.

How AI Can Be Effective In The Self-Storage Industry

A review of how AI can help the self-storage industry.

Maximizing Security and Convenience with Advanced Access Control Systems in Self-Storage

How access control systems can help maximize security and convenience and an in-depth look into the options available.

Writing Google Ads With AI: The Future of Self-Storage Marketing

How AI can help you create the best content for your Google Ads campaign.

How Interactive Voice Response Can Improve Customer Service and Customer Experience

Tech takeover? Find out how IVR can assist with customer service and improve the customer experience.

The Future of Self-Storage Customer Service: How Chatbots Can Help

AI chatbots help self-storage businesses provide instant 24/7 service, capture leads, automate tasks, and improve satisfaction and sales strategies efficiently.

How AI Is Revolutionizing Self-Storage Security

How AI Can Maximize the Protection of Your Facility.

Self-Storage Marketing: Why You Need To Be On TikTok

Join the industry professionals on TikTok and grow your marketing efforts.

The Best Storage Lock For You

Which self-storage lock is right for you?

LinkedIn: The Professional Platform You Need To Utilize For Your Self-Storage Business

Use the power of LinkedIn to reach new customers, connect with industry experts and find your new talent.

The 10 Must-Have Features for Your Self Storage Website

Ensure your website is the best it can be with these 10 must-have features.

The Importance Of Customer Service For Unmanned And Traditional Facilities

Whether your facility has on-site staff, or is unmanned, do not neglect customer service.

Why You Need To Attend Self Storage Trade Shows

There are many benefits of attending self storage trade shows, they are a valuable resource which you need to take advantage of.

We Expect to Interact with Tech

Self-storage is a dated industry trying to drag itself away from the 'traditional' methods.

The Power of the To-Do List

struggling to keep up with what feels like an endless workflow? A to-do list could be the answer.

How Remote Self-Storage Management is Changing the Industry

Discover how remote management can enhance your self-storage facility's efficiency and increase your bottom line with Copper Storage Management's services.

Closing Walk-In Sales At Your Self Storage Facility

A potential customer has just walked through the doors...Now what?

How Podcasting Can Benefit Your Self Storage Business

Looking to innovate your self-storage business marketing? Consider podcasting! Learn the benefits and how to get started in this comprehensive guide.

Instagram - The Social Media Platform your Self Storage Business Needs

Instagram is emerging as a powerful social media platform for businesses.

Improving the Look of Your Self-Storage Facility

7 cost effective tips for improving the Look of your self-storage facility

Marketing Your Storage Facility Without Spending a Dime

Discover how to market your self-storage facility effectively on social media without spending a dime. Learn strategies to attract customers & boost engagement.

Going the Extra Mile for Your Self Storage Customers

Going above and beyond the call of duty for your customers doesn't necessarily mean you have to have deep pockets, it is important your customers feel valued!

Blog Posts: The Secret to Engaging Self-Storage Content

With so many marketing methods to choose from, blogs are sometimes overlooked, yet they may be one of the most successful marketing strategies you can pursue.

Communication is key

How can you effectively communicate with your employees and customers?

Is Print Media Still Needed?

There are many different forms of marketing strategies that people utilize, do not forget about print.

The Importance of a Customer-Centric Website

It is vital your website is as customer friendly as possible, after all, your website is usually the gateway for customers.

How to Deal with Bad Reviews Regarding Your Self Storage Facility

Getting a poor review now and again is sometimes unavoidable; the most essential factor is how you respond to it.

Why Description Matters on Your Self Storage Website

Words can help paint a picture for the potential customer. Descriptive writing matters on your storage website!

How your self storage facility can be environmentally friendly

It is important for all businesses to be seen as doing their bit for the environment, here's ways your self storage company can do exactly that.

The Use of VR and AR in Self Storage

VR and AR technology can help self storage operators offer virtual tours and unit visualization, improving customer experience and gaining a competitive edge.

Social Media: How to Keep Your Business Active

Forgetting about your social media? Not knowing what to post? Heres some tips on how to get your social media accounts up and running again!

The importance of high quality images for your website

The images on your website can be make or break for your customers decisions. They are of paramount importance, make sure they are quality!

Tips to create a simplistic and informative website for your self storage facility

A website is crucial for all self storage businesses, you want it to be informative and easy to use, here is how!

Social Media and Tenant Disputes

Self-Storage facilities should include confidentiality & non-disparagement clauses in agreements to protect their reputation & avoid poor social media posts.

Is Manless Self Storage the Future?

Is the enhancement of technology leading the self storage industry in one direction?

The Value of Competition in Self Storage

Self-storage competition encourages facilities to innovate, enhance offerings, maintain high standards & showcase unique features to attract renters effectively

The Power of Video Marketing

They say a picture is worth a thousand words, well a video is a full story.

Cyber Risks and Self Storage

Self-storage operators still face growing cyber liability and data breach risks. Learn key privacy, compliance, and risk management steps for your protection.

Email Marketing: The Best Friend a Self Storage Business Needs

Boost your self-storage business with email marketing, engage subscribers, track campaigns, improve your SEO, & send targeted newsletters with valuable updates.

Public Storage Releases Registration Information for Virtual Investor Day

Investor Day will provide detailed insight into Public Storage’s leadership position within the storage industry.

Why Your Corporate Budget Should Include Solar

There is a way for self storage businesses to reduce their electricity costs AND increase their marketability.

StorageVault Launching Innovative Last Mile Platform - FlexSpace Logistics

The company aims to connect businesses across Canada to storage space, logistics, and inventory management services.

StorageBlue Founder Alan Mruvka Disrupts Advertising With “Too Much Junk”

The electric new music video focuses on merging lifestyle and pop culture with the self storage brand StorageBlue.

Peer-to-Peer Self Storage Operator Stache Expands to New Markets

The self proclaimed Air bnb of self storage is expanding to Atlanta, Charlotte, Raleigh, and the Durham area.

World Insurance Associates Announces Partnership with HowsMyStuff

The partnership will provide additional protections to self storage facility owners.

When You Invest in a Self Storage Project, What Do You Really Invest In?

Cogent Capital Group explores the successful side of self storage development.

Neighbor.com Raises $53M in Series B Funding to Expand Fast Growing Self-Storage Marketplace

VC Fifth Wall leads financing, with participation from Andreessen Horowitz, DoorDash's Tony Xu, StockX's Scott Cutler

SmartStop Self Storage REIT, Inc. CEO Michael McClure to Retire

Michael Schwartz will assume the role of Chief Executive Officer.

Clearlake Capital-backed Janus International Expands Executive Team

Christine DeBord and Terry Bagley receive new titles under Morgan Hodges, EVP of Janus.

We're Entering Canada.

Radius+ announces they are entering the Canadian self storage market.

StorageBlue Announces Entertainment Division & Music Video Shoot

E! Entertainment's Alan Mruvka will produce a music video for Too Much Junk to promote his new brand.

Life Storage Announces Changes to the Board of Directors

Susan Harnett has been elected to the company's Board of Directors effective mid February 2021.

PODS Appoints Kathryn Marinello as President and CEO

Marinello was previously the CEO of Hertz, and brings over 20 years of executive leadership experience to PODS

StorageVault Canada Inc. Named Official Storage Partner of Team Canada

The five year partnership will focus on providing storage and moving to team Canada athletes, the COC, and more.

SmartStop Self Storage Hires Kevin Friedman as Director of Acquisitions

Friedman will be responsible for the underwriting of self storage acquisitions for SmartStop and affiliated companies.

Spartan Investment Group Launches New Storage Brand Identity

The company is creating a single national brand called FreeUP Storage to streamline each facility in their portfolio.

Extra Space Invests in INSOMNIAC SmartEye + VST to Live Monitor Properties

OpenTech Alliance announces a strategic partnership with Extra Space Storage to reduce security threads at facilities.

StorageMart Earns Newsweek's Best Customer Service 2021 Award

The company earned a spot within Newsweek's Self Storage category.

Life Storage’s Warehouse Anywhere Launches First Micro-Fulfillment Center in Las Vegas

The third-party logistics solution has partnered with Deliverr to enhance online delivery.

Neighbor Expands Commercial Real Estate Footprint, Adds New Self Storage Space to New York City

With the demand for self storage surging and commercial vacancies at record highs, Neighbor takes action.

Life Storage Beefs up Fulfillment Service as e-Commerce Rises

The REIT's Warehouse Anywhere platform has teamed up with Deliverr to open two micro fulfillment centers.

Wentworth Property Company Revitalizes Old Facility with MASS Relocatable Storage Units by Janus

The aging facility sees new life with MASS Relocatable storage units as a focal point of their growth strategy

Extra Space Storage Leads U.S. Self-storage Industry In Sustainability

Company sustainability earns top scores from GRESB, Just Capital, Sustainalytics, S&P Global SAM.

Our National Pricing Coverage has Officially Expanded

Over the past 6 months we've prioritized our collection of pricing data. Today, we hit a milestone.

Boost Your Storage Facility's Income With Solar Energy

Considering cost-saving benefits to your self storage facility? Consider solar.

Extra Space Storage Continues Clean Energy Leadership Solar Installations

With help from Pivot Energy, a collection of self storage facilities will go green as they prioritize carbon reduction

DYMON Self Storage Donates 1,000,000 Masks to the Greater Toronto Area

The Canadian self storage company aims to help as many vulnerable people effected by the pandemic as possible.

Get to Know This Year's Self Storage Manager Winners

The annual contest held by Mini-Storage Messenger, awarded First place to a Metro Self Storage Property Manager.

U-Haul Named 2020 Business Journal Healthiest Employer Winner

Arizona-headquartered DIY moving and [self storage](https://www.radiusplus.com/keyword/self-storage) group emphasizes team member fitness and overall wellness.

Store Space October Fundraiser to Benefit Breast Cancer Research Foundation

Throughout October, Store Space will donate $5.00 for every customer move-in at every one of its properties.

Norway's Flexistore Simplifies Self Storage with Brilliant Animation

Why offer advanced technology if you cannot convey it to your customers properly?

Neighbor Attracts Top Tech Talent to Usher in New Wave of Growth

Neighbor adds three strategic executives in Utah to accelerate growth, enhance tech, and user experience, and expand it's self-storage marketplace nationwide.

Five Mistakes Self Storage Marketers Are Making Today And One Who Gets It Right

How do small self storage advertisers play in the same league as the big industry spenders? Don't make these mistakes.