The 5 Do’s and 5 Don’ts of Running a Self Storage Facility

Running a storage facility takes discipline, not shortcuts. Follow 5 do’s and avoid the 5 don’ts to boost occupancy, strengthen profits, and thrive long term.

Rebuilding with Resolve: Strategic Moves for Storage Business Owners

Rebuild your storage business with precision: streamline operations, secure cash flow, plan for disruptions, optimize space, and strengthen tenant loyalty. Now.

Think You Missed the Self Storage Boom? Think Again

No, you have not missed the boat on self storage. With Rocket’s Launch Pad Program, everyday investors can find real opportunities in overlooked markets today.

How 'Trap & Trace' Privacy Issues Apply to your Self-Storage Business

Trap and trace lawsuits target websites for tracking users without consent. Learn the risks, legal rulings, and best practices for your self storage business.

The Rise of Mixed-Use Self-Storage: Retail, Office & Storage Together

Discover the rise of mixed-use self-storage projects that combine retail, office, and self storage to maximize land, diversify income, and win city approval.

Is Predictability Pay Coming Your Way?

Learn how predictability pay laws work within self-storage, when they’re triggered, and how employers can avoid costly penalties for last-minute schedule changes.

A Quick Guide to Reduce Energy Costs in Self-Storage Facilities

LED upgrades slash self-storage energy bills and maintenance costs. Learn how smart lighting controls can drive long-term savings and improve tenant experience.

How To Increase Occupancy in Self-Storage in 2025

Maximize occupancy at your storage facility with digital marketing, smart tech, flexible pricing, and local engagement to stay ahead in a competitive market.

Google Ads: Does Your Self Storage Facility Need Them?

Google Ads can attract tenants, but not every storage facility needs them. Use this guide to decide if ads are right for your location, occupancy, and goals.

Buying Or Selling A Storage Facility

Learn how to manage due diligence, rent reconciliation, and settlement details when buying or selling a self-storage facility to ensure a smooth transaction.

80% Of Self Storage Facilities Have NO Marketing Plan - Be Different!

Most self storage facilities don't market right. Discover 5 proven self storage marketing tactics that drive leads, boost occupancy, and grow your NOI fast.

How to Get Low-Maintenance Lighting for Self-Storage Units

Lighting issues can drain time, money, and safety from your storage operations. Long-life LED solutions from US LED offer brighter, low-maintenance efficiency.

How to Keep Your Storage Facility from Becoming a Campground

Protect your storage facility from unauthorized use with smart security, surveillance, and lease terms that prevent squatting and safeguard your reputation.

How to Steady Your Business When Everything’s Shaking

Struggling self-storage business? Learn how small shifts, clear communication & resilience can steady your facility through tough times & unpredictable markets.

How to Underwrite Marketing and Web Presence to Accelerate Stabilization

For value-add storage deals, marketing isn’t optional—it’s essential. Learn how to budget and build digital systems that speed up lease-up and boost returns.

Staying Competitive in 2025: How Small Operators Can Outmaneuver Self-Storage REITs

REITs dominate storage with tech, pricing, and scale. To stay competitive, the smaller operators must adapt fast through automation, service, and local edge.

Turning ‘Unrentable’ Units Into Cash – Without Breaking the Bank

Tired of junk-filled units draining your revenue? Learn budget-friendly ways to clean, repurpose, and rent them out—no big spend, just smart strategy.

4 Tips to Improve Safety in Self-Storage Properties

Learn how LED lighting boosts security, deters crime, reduces costs, and increases tenant confidence at self-storage facilities with smart features and design.

Thriving vs. Surviving: A Firsthand Look at What Makes Self-Storage Work

Four were thriving. Six were struggling. After visiting 10 self-storage facilities, the difference came down to this - details, people, and pride in the basics.

Is Big Tech For Your Self-Storage?

High-tech or high-touch? At Storage Authority, it’s all about finding the perfect balance to boost efficiency and deliver five-star customer service.

The Risk Of Mass Arbitrations In Self-Storage

Mass arbitrations are turning once cost-saving clauses into big legal headaches. Self-storage operators must revisit their agreements to avoid costly surprises.

5 Tips for Marketing Self Storage to College Students

College students make up 5% of self-storage renters nationwide—and even more in college towns. Here’s how to market your facility to capture student demand.

Q&A with Johnson Insurance: What Self-Storage Operators Need to Know About Insurance

Get expert advice on self-storage insurance, risk management, & tenant protection from Terry Campbell of Johnson Insurance. Learn more to avoid costly mistakes.

Legal Secrets: What You Need to Know

Success in self-storage isn’t a secret: Know your state’s lien laws, update your agreements, and stay informed. Operators who do this thrive in this industry.

Why Working with Multiple Insurance Agencies Can Dilute Your Coverage Opportunities

Using multiple insurance agencies can backfire, leading to weaker negotiations, coverage gaps, and delays. A single, trusted agency ensures better results.

Cut the Waste: Stop Throwing Away Money on These 5 Self-Storage Budget Killers

Cutting wasteful expenses made my self-storage business more profitable. From ditching print ads to smarter staffing, here’s what I stopped spending on—and why.

Expanding One’s Storage Facility Investment

Explore 2025 self-storage investments, including traditional, climate-controlled, multi-story, PEMBs, flex space, and, RV, or boat storage options, nationwide.

The Use of Email in Self-Storage

Discover how email notifications are modernizing lien laws for self-storage operators, improving compliance, efficiency, and communication with tenants.

Self-Storage Mistakes To Avoid in 2025

Avoid common self-storage mistakes in 2025! From online presence to facility maintenance, learn key strategies to maximize success and stay competitive.

Retail & Self-Storage: A Perfect Match or a Risky Mix?

Do retail and self-storage belong together? Weigh the pros and cons—from revenue potential to zoning challenges—before adding retail to your storage project.

New Laws Impacting Self-Storage In 2025

New laws impact self-storage: The Corporate Transparency Act requires ownership reporting, and the FTC’s Click to Cancel Rule mandates easy cancellations.

Navigating the Modern Marketing Landscape in 2025

Marketing in 2025 is evolving fast—local SEO, AI search, and first-party data are key. Stay ahead with these strategies for visibility and engagement.

4 Ways to Better Communicate With Younger Tenants

Gen Z and Millennials are reshaping the self-storage industry. From modern websites to contactless rentals, here’s how to meet their tech-savvy expectations.

Self-Storage & Data Privacy

Data security in storage isn’t optional—it’s essential. Protect tenant info, comply with privacy laws, & stay ahead with robust security & transparent policies.

Budget Blind Spots: The Hidden Costs of Self-Storage Development

Hidden costs can derail your self-storage project! From grand openings to ramp-up expenses, learn what to budget for success. Avoid surprises—plan ahead!

Embracing the Role of a Property Manager in the Self-Storage Industry: Triumphs in Tenant Relations and Problem-Solving

Self-storage property managers thrive on tenant connections, problem-solving, & resilience. Discover how this role fosters community and operational excellence.

7 Best Ways to Go Bankrupt in Self Storage..... and How to Avoid Them

Discover the top seven reasons why self-storage facilities fail and how to avoid the costly mistakes. From market research to pricing and management strategies.

How to Talk to Customers About the Competition

Master the art of customer service in self-storage. Learn how to highlight your value, avoid badmouthing competitors, and build trust to win customers.

4 Tactics to Increase Self-Storage Inquiries in Economic Downturns

Stay competitive during tough times! From guerrilla marketing to stellar service, discover strategies to boost inquiries and thrive in self-storage.

A Big Thank You to the Self-Storage Unsung Heroes: Store Managers

Store managers are the backbone of self-storage, ensuring smooth operations, security, & customer care with empathy and dedication. Here's to our unsung heroes!

The Trend In Tenant Terminations

New laws in Georgia and Utah now allow self-storage operators to remove tenant property without court action for non-payment or non-monetary defaults.

The Value of Industry Conferences and Conventions in the Self Storage Industry

Self-storage pros: Conferences keep you ahead on trends, tech, and legal shifts. Explore the key events to network, learn, and grow in this dynamic industry!

From Quick Wins to Lasting Success: Navigating Business Expansion

Scale your business smoothly: strengthen supply chain, hire strategically, automate key tasks, and invest in tech. Plan finances and market smartly for growth.

The Rising Influence of Gen X and Millennials in Self-Storage

Gen Z and Millennials demand convenience & tech-driven solutions in self-storage. Embracing automation will help the industry meet their needs and boost growth.

The 5 Biggest Strengths and Weaknesses in the Self-Storage Industry Today

The self-storage industry thrives on resilience and scalability but faces challenges like market saturation, rising development costs, & high customer turnover.

Self Storage Social Media Marketing

Social media is not a major driver for self-storage customers, but it can enhance local presence. Focus on building community connections and reputation first.

Are Self-Storage Operators Responsible For Disclosing Flood Risks To Prospective Tenants?

As climate issues grow, more states require flood risk disclosures in self-storage leases. Transparency is key, with Iowa & New Jersey leading this legal shift.

Transactional Self Storage Market – The Dichotomy of Cap Rates and Interest Rates

The self-storage market is seeing a tug-of-war between cap rates & rising interest rates causing a slow market. Sellers, be realistic; buyers, do due diligence.

6 Advantages of Outsourcing Self-Storage Bookkeeping

Streamline your self-storage operations by combining management and bookkeeping, improving efficiency, reducing costs, and gaining industry financial insights.

Classic Cars, Wine and self-Storage!!!

Discover how self-storage caters to collectors of classic cars and fine wines, with specialized units offering climate control, security, and unique amenities.

Building Community Through Relationships in the Self Storage Industry

Building strong relationships is key to success in self-storage. Trust with customers, vendors, and connections within the industry creates lasting growth.

Self-Storage Trend: Better Experience With Lighting Controls

Improve your self-storage with advanced lighting controls for better safety, convenience, & energy efficiency, boosting customer satisfaction and cutting costs.

How Do Impact Fees Affect New Self-Storage Development?

Supreme Court ruling requires impact fees to be proportional to project impact, creating uncertainty for governments & empowering developers to challenge fees.

Get More Storage Rentals by Understanding Website Metrics

Do you understand all the online marketing numbers about your website? Learn how to see them, what they mean, and how they relate to your business.

The Critical Role of ERRC/BDA Systems in Public Storage Facilities with Metal Units

ERRC/BDA systems in public storage facilities ensure reliable communication despite metal structures, enhancing safety, security and compliance. Learn more now.

What Type of Electronic Contract Should Self-Storage Operators Use?

Learn how self-storage electronic contracts work, which types, scrollwrap, clickwrap, sign-in wrap, browsewrap, are enforceable, and why clear assent matters.

The Technological Lag in the Self-Storage Industry: Myths and Misconceptions

Self-storage lags in tech adoption due to outdated tenant assumptions. Embracing mobile apps, IoT, and enhanced security can modernize and boost the industry.

Creative Transactions in the Self-Storage Industry: Navigating the (Temporary?) New Normal

Creative transactions in self-storage, like seller financing, lease-to-own, and joint ventures, bridge valuation gaps and drive industry growth.

Are You an Advocate for the Customer? Let's Discuss Teaser Rates!

Explore the importance of being a customer advocate in the self-storage industry. Learn the impact of teaser rates, and learn how to build your customer trust.

Apple Maps and Self Storage

Learn how Apple Maps and Apple Business Connect can boost your self storage business. Set up your profile easily and reach potential customers with this guide!

What Self-Storage Operators Need To Know About 'Junk Fee' Laws

Stay compliant with new consumer pricing laws. Learn about disclosure requirements for clear and honest pricing practices.

Unlocking Savings: The Cost Benefits of Switching to Smart Locks for Self-Storage Facilities

Transform self-storage with smart locks. Save on maintenance, eliminate key issues, streamline audits, and enhance security with NFC technology.

6 Key Land Qualifiers for Self-Storage Development

Break into the self-storage industry with expert guidance. Learn six essential qualifiers for selecting the perfect land and ensure a successful investment.

Hybrid Self-Storage Management: The Best of Both Worlds

The self-storage industry is transforming toward hybrid self-storage management solutions in an era defined by a desire for flexibility and efficiency

Why Hundreds of Google Reviews Aren’t Enough

You worked hard to get tons of reviews, but what if it is not enough? See how to make sure you have not wasted your efforts.

The Issue of Mold and Mildew in Self-Storage

Mold and mildew can occur in self-storage units even in climate-controlled spaces. Tenants should regularly inspect their property to reduce any risk of damage.

Harness AI to Supercharge Your Marketing Strategies

Boost marketing with AI - Enhance customer interactions, market insights, predict behavior, create content, manage social media, and analyze data effectively.

Navigating Self-Storage Pitfalls

Discover the hurdles & triumphs of self-storage businesses. From location to marketing, navigate challenges for success in this booming industry.

The Impact of 'Cookie Banners' and Consumer Privacy in Self Storage

Navigate the complexities of privacy laws impacting self-storage operators. Stay compliant with state regulations, implement cookie banners, & privacy policies."

7 Updates You Must Make to Your Outdated Storage Facility

Enhance your facility's competitiveness with key maintenance tips. From landscaping to management software, discover strategies for attracting more customers.

Beginner's Guide to Self Storage Investing

Thinking about investing in self storage? We get lots of questions from people looking to invest in the industry - find the answers here!

Mobile-Friendly Self Storage Websites

Discover why mobile-friendly websites are crucial for self storage businesses. Learn about responsive design & optimizing elements for seamless user experience.

The 'Cost' of Litigation

Small claims court now demands self-storage owners hire counsel, favoring tenants. Arbitration hikes costs, making settlements more viable.

What in the Self Storage web rates is going on?

Discover the evolving pricing strategies in the self-storage industry. Explore the shift from web rates to in-store rents & how it impacts property performance.

Safeguarding Your Investment: Key Insurance Considerations for Self-Storage Facility Owners

When it comes to the self-storage industry, safeguarding your facility against unforeseen risks is crucial to long-term success.

Building for the Road Ahead: RV Storage Building Plans

Americans’ love for travel, intensified by the 2020 pandemic, has fueled the RV industry, resulting in an ongoing surge in popularity.

17 Ways to Perform a Self Storage Operational Audit

Performing an operational audit on your self storage facility can show you all the areas you need to improve or keep a closer eye on.

Are You On The Right Side Of The Road?

People do not spend enough time learning what side of the street is best for their budget, their time, their experience, their short and their long-term goals.

The Right to Increase Rental Rates in Self Storage

Owners can increase rates with a 30-day notice, giving occupants the choice to vacate or accept the hike.

Essential Moves for Scaling Your Business to New Heights

Scaling your venture is an endeavor that requires meticulous planning, calculated risks, and a laser focus on value creation.

Are Your Rental Agreements Signed? The Importance of Regular Lease Audits

One of the most important and vital pieces of a self-storage business is the confirmation of the rights and responsibilities of the owner and tenant.

Key Questions to Ask Your City Planner Before you Start looking for Self-Storage land

It is crucial to ensure that your chosen self-storage location aligns with your business goals and adheres to local regulations.

SEO: How to Choose Self Storage Keywords [2024]

How do know what your target customer is searching in Google? When they’re looking for you, what do they type?

Sale and Disposal Insurance: The Last Line of Defense

An operator is most frequently exposed to potential liability when selling or disposing of a tenant’s property.

Crimes Commited on Facility Property: Who’s Liable?

One of the worst nightmares property owners can face is that of an unknown assailant entering their property and committing crime against one of their tenants.

Abandoned Property in Self Storage

The abdandonment of stored property is a challenging subject in the self-storage industry.

Storage rent collections: Make it easier on you and the customer

Collecting rent seems like a reasonable and simple task, but is it? There are various ways to make collecting rent easier for you and the customer.

4 Pieces of Marketing Advice Independent Operators Should Ignore

Self storage is a massive community with a lot of well-intentioned marketing advice - but make sure that you're doing what's right for your facility!

Highline Storage Partners Hires Self-Storage Industry Veterans

Scott Sebring and Scott Levy are hired by Highline Storage Partners to support continued growth.

A Digital Revolution: The Biggest Impacts of Technology

Self-storage has witnessed a transformative wave of technological innovations in recent years. However, 2023 brought about one of the most significant leaps.

Hot Legal Topics in Self-Storage

Every day a new issue surfaces that impacts self-storage operations, legal compliance and potential business liability.

To Tow or Not to Tow?

Navigate self-storage towing: defaulted tenant property, state statutes simplify, & authorized vehicle removal requires compliant signage & clear regulations.

Back to Basics - Self Storage Marketing Fundamentals

Competing in storage? Optimize your facility's appeal with photography, a solid Google Business Profile, and a user-friendly website. First impressions matter!

Pros and Cons of Self Storage SBA Loans vs. Traditional Loans

Decide wisely between SBA & traditional loans for your self-storage business. SBA offers lower down payments, but traditional loans provide lender reliability.

The Curse of 100% Occupancy: How to balance occupancy and rates to maximize revenue

Discover why vacancy is good in self-storage. Explore pricing theory, strategy, and maximizing revenue through dynamic pricing.

Indoor Boat and RV Storage: Pros and Cons

When it comes to the pros and cons of indoor vs. outdoor storage, there are many factors to take into account.

Boosting Your SEO with Google Reviews

Are you sitting in your storage facility waiting and hoping for good reviews to show up on your Google Business Profile? Or are you going out and getting them?

The Future of Locking in Self-Storage: OneLock by Keep It Simple Storage

Unlock the Self-Storage Revolution: NFC Locks for Convenient Access, Enhanced Security, and Remote Management. Learn More!

The Benefits of Outsourcing Your Self-Storage Call Center

Outsourcing your self-storage call center empowers customers with 24/7 support, convenient service options & cost savings. Learn how CSM enhances efficiency.